Are you a data-driven CRM expert with a passion for crafting exceptional customer journeys? We re working with a leading FMCG group to find a CRM Manager who will take ownership of CRM strategy across multiple premium brands. As CRM Manager, you ll be the strategic and operational lead for CRM across the group. You ll design and deliver lifecycle campaigns that nurture leads, drive engagement, and increase customer lifetime value. From segmentation and automation to data hygiene and performance analysis, you ll ensure every customer interaction is timely, relevant, and impactful. What You ll Be Doing Own and evolve the CRM strategy across all divisionsLead segmentation, automation, and personalisation initiativesDeliver lifecycle campaigns (onboarding, retention, reactivation)Collaborate with marketing, sales, and creative teamsChampion data integrity and GDPR complianceAnalyse performance and drive continuous improvementIdentify opportunities for platform enhancements and automation What We re Looking For Proven experience in CRM, email marketing, or marketing automationStrong knowledge of CRM platforms, segmentation, and analyticsTrack record of improving engagement, conversion, and retentionA commercial mindset with strong analytical awarenessCollaborative, organised, and solutions-focusedPassionate about delivering exceptional customer experiences If this sounds like the right move for your career, we d love to speak to you! (url removed) (phone number removed) The ..... full job details .....