Role:

Creating high-converting, direct response video ads to help Elavatehit our Meta new customer acquisition targets.You''ll be the creative engine behind our video advertising, taking scripts and creative briefs from our strategists and turning them into scroll-stopping, conversion-focused video content.Location:

Remote or In-Office (London)

Core Job Responsibilities

Edit high-converting direct response video ads

primarily for Meta (Facebook/Instagram) advertising campaignsTransform raw UGC footage and B-roll

into compelling 2-5 minutevideo ads that drive conversionsCreate multiple variations

of winning video concepts by editing different hooks, bodies, and CTAs from the same raw footageExecute rapid iteration cycles

- producing 10+ video variations per week, of winning concepts,to feed our testing pipelineFollow proven direct response editing frameworks

that have generated millions in revenue for D2C brandsCollaborate with creative strategists

to bring written scripts and creative briefs to life through visual storytellingMaintain brand consistency

while optimizing for performance metrics (CTR, CPM, CPA)Work with AI voiceovers, stock footage, and brand assets

to create complete ad experiencesKey Video Types You''ll Be Editing1. VSL (Video Sales Letter) Content

Long-form video sales letters (3 to 10minutes)Multi-part storytelling with strong conversion focus

2. UGC-Style Creator Ads

Talking head testimonials with product B-roll integrationBefore/after transformation storiesEducational content with visual demonstrationsReaction videos to authority figures/studies3. AI-Generated Content

Creating visual assets using Midjourney promptsGenerating video content with Veo and similar AI toolsCombining AI-generated elements with live footageOptimizing AI prompts for brand-consistent visuals4. Authority Figure/Expert Content

Doctor/dermatologist testimonials and reactionsEducational content with medical backingAnti-establishment/"big pharma" messagingTechnical Requirements

Software Proficiency (Preferred)

Video Editing Software

(CapCut, Final Cut Pro, Adobe Premiere Pro)AI Tools

(ElevenLabs, Runway, etc. for voiceovers and assets)Midjourney

(For AI-generated graphics and visual assets)Veo/Runway

(For AI video generation and motion graphics)Direct Response Video Editing ExpertiseHook Creation and Testing

Edit multiple hook variations (3-5 per video) for A/B testingUnderstand the psychology of scroll-stopping openingsCreate pattern interrupts and curiosity gapsPacing and Retention

Fast-paced editing to maintain attention throughoutStrategic use of jump cuts, zoom-ins, and visual varietyUnderstanding of attention spans and drop-off pointsCTA Integration

Seamless integration of call-to-action messagingCreating urgency through visual and audio cuesProduct showcase timing for maximum impactPerformance Optimization

Edit for different audience segments (menopause, anti-aging, joints)Understand which visual elements drive conversionsOptimize for different funnel stages (TOF, MOF, BOF)Analyze Facebook Ads Manager data

to identify performance patternsSuggest creative improvements

based on CTR, CPM, CPA, and engagement metricsData-driven iteration

- using ad performance data to guide editing decisionsSuccess Metrics

Achieve set video performance targetsMaintain high output volume

- 10+ hookvariations per week of winning conceptsImprove creative performance

through systematic testing and optimizationReduce production time

while maintaining quality standards

Qualifications

Required Experience

2+ years

editing direct response video ads for high-spending D2C e-commerce brandsProven track record

working with health/supplement/wellness brands preferredMeta advertising experience

- understanding what performs on Facebook/InstagramFacebook Ads Manager proficiency

- comfortable reviewing campaign data and suggesting creative optimizationsHigh-volume editing experienceVSL editing experience

- creating longer-form video content (3-10 minutes)Portfolio demonstrating

direct response video editing skills with performance metricsSkills and Attributes

Attention to detail

while working at speedCreative problem-solving

to maximize limited footageData-driven mindset

- willing to test and iterate based on performanceStrong communication

for remote collaborationAdaptability

to changing priorities and urgent requestsAnalytical thinking

- able to interpret ad performance data and translate insights into creative improvementsAI prompt engineering

skills for generating brand-consistent visual assets

Why This Role is Perfect for Ambitious Video EditorsPortfolio Building

Create content seen by millions of UK womenBuild a portfolio of proven, high-converting video adsDevelop expertise in the lucrative health/wellness nicheImpact and Ownership

Your edits directly drive revenue and company growthCreative freedom within proven frameworksRecognition and rewards for performance improvementsApplication Requirements

Portfolio Guidelines -Please Submit:

Portfolio/Reel

showcasing direct response video ads you''ve edited (include both short-form and VSL examples)Cover Letter

explaining your experience with high-spending D2C health/wellness brandsAI Content Examples

showing Midjourney/Veo work (if applicable)Next Steps

We''re looking to hire immediately for this role. Elavate is growing rapidly, and we need someone who can hit the ground running.For ambitious video editors who:Want to work on campaigns with massive reach and impactThrive in fast-paced, data-driven environmentsAre excited about building something extraordinary from the ground upWant their work to directly contribute to helping thousands of women feel confident and healthyThis is your opportunity to join the UK''s fastest-growing collagen brand.If you''re ready to take your video editing career to the next level and make a real impact, we want to hear from you.

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