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Permanent

Marketing Manager (Construction)

Leicester
money-bag £50000 - £56000/annum £56K inc. the Car Allowance
224909999
Posted 2 days ago

GBR Recruitment are working exclusively with a leading modern construction & built environment business, recruiting for an experienced 360 degree-Marketing Manager (Digital & Traditional, strong in SEO) to produce highly innovative, exceptionally creative & inspired eye catching OMNI channel / Multi channel marketing content, across all digital & traditional marketing formats (website, social media channels, Meta platforms,-vlogs, time lapse videos,-blogs, publications, POS, events & exhibitions etc.).-

This is an amazing stand alone Marketing management opportunity, ideal for a creative guru, to come in & drive forward the companies digital & traditional marketing communications, by working hand in hand with the sales teams (attending site visits etc. to capture real content), to increase product sales & marketplace exposure across the UK & Ireland.-

You will be the digital wizard, who-can create engaging content across the companies website, social media channels such as LinkedIn, Facebook, Twitter, Instagram & other social media outlets, plus SEO.-

This is a stand alone role with full autonomy for all things Marketing, aligning the Marketing strategy with the Sales strategy.-

You will set the companies tone of voice to the Outside World.-

Marketing Duties:

  • Design high quality eye catching-marketing content-to promote the company & it''s construction industry solutions-(digital & traditional formats / role outs).
  • Produce highly engaging high quality online content across the companies website & social media channels. Driving website visitor numbers & Website referrals.-
  • Driving marketing activity across Meta Channels.-
  • Driving Multi-channel / OMNI channel Marketing.-
  • Deliver engaging content that-captures the desired B2B audience.-
  • Creative writing, Editing &-Proofreading all online content inc.Videos.
  • Utilise SEO & Google Analytics, to attract high volume-website / social media channels traffic, to help increase sales / exposure.
  • Analyse web traffic metrics & define Marketing strategies from insights.
  • Working closely with the sales team, accompanying them on site visits & producing real live content, plus case studies of builds / installations.-
  • Produce engaging Video content for customers to see actual builds.
  • Carry out market intelligence, exploring what the competition are doing.-
  • Produce Traditional marketing content-(leaflets, brochures, POS displays etc.).
  • Networking at corporate events, trade shows, exhibitions, business breakfast clubs etc.-

Desired Experience:-

  • Marketing Manager-level experience required.
  • Must be happy to work in a stand alone role, with some support of an external agency.-
  • Marketing & Communications Strategist / Operational leader.-
  • Innovative & creative 360 degree marketing professional (all formats).
  • B2B sector marketing experience, ideally in the built environment / construction solutions sales industry (modular builds, temporary structure builds, cabins, leisure homes or similar).
  • OMNI channel / Multi-channel & Meta platforms-experience.-
  • General Construction, Built Environment, Storage Solutions, Racking Systems, Mezzanine Floors, Modular Builds, Pre-Fabricated Builds, Sports Buildings or similar industry exposure would be useful.-
  • Knowledge of lead generation software-ideal.-
  • Experience of Hubspot ideal.-
  • Used to managing small Marketing budgets, is ideal.
  • Happy to travel UK wide with the sales team.

Role is commutable from Leicester, Derby, Coalville, Ashby de la Zouch, Loughborough, Nottingham, Birmingham, Tamworth & surrounding areas.-

Interviews to take place immediately

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