Head of Business Development & Marketing

Overview
Head of Business Development and Marketing
– Vivedia, Sheffield, United KingdomDEPARTMENT:
CommercialDIVISION:
Business Development and MarketingREPORT TO:
MD InterimDIRECT REPORTS:
4 (New Business and Marketing Team)Purpose of Your RoleAt Vivedia, we believe in creating meaningful moments that matter — for our clients, their customers, and our own team. In this role, you will help shape how we connect with and serve our customers, leading our business and marketing functions with clarity, alignment, and sustainable value. Every decision will be guided by doing right by the people we work with — building trusted, long-term partnerships — while keeping a healthy commercial balance so we grow in ways that are good for everyone. You’ll bring focus, structure, and insights that genuinely help our customers succeed, today and in the future. Your leadership will blend commercial discipline with empathy, trust, and thoughtful change management, ensuring that our growth journey benefits both our business and the customers we serve.
The HeadlinesLead and develop our Business and Marketing team to work in a connected, customer-focused way.Build pragmatic, clear, and efficient processes that strengthen our commercial foundations.Ensure decisions balance commercial value with long-term relationship building.Oversee integrated marketing activity that delivers quality leads and elevates our brand.Champion the use of meaningful data and insights to guide our actions now and in the future.Nurture a positive, collaborative, and values-led team culture, supporting the broadening of skills in the wider team to support sustainability beyond this interim position.
How You Will Do ThisLead and Align our Business Development and Marketing Functions
- Collaborate with your team to ensure new business and marketing work hand-in-hand, from generating the right leads to delivering a respectful, relationship-driven sales process. This includes linking into the broader business and preparing to support our customers well beyond their buying experience.Define Our Go-to-Market Strategy
- Refine and execute our customer-first business development strategy in a way that fits the sensitivities of our sector, securing team alignment and buy-in while keeping a close watch on market trends and competitor activity.Create Clarity and Focus
- Define priorities and streamline processes so the team has a pragmatic, dependable foundation for delivery, growth, and adaptability, enabling them to perform effectively and achieve their potential.Champion Insight-led Decision Making
- Develop an insight-led mentality and use data and insights that are actionable and add value now and in the future.Support Change with Care
- Lead with empathy and awareness of the impact of change, ensuring psychological safety and building trust across the team during times of transition.Deliver Integrated, Values-led Marketing
- Oversee the marketing function to ensure messaging and campaigns are sensitive, aligned, and effective in building awareness, generating quality leads, and supporting commercial objectives. Ensure branding standards are embedded and that digital marketing capabilities grow.
What You Will Bring - Your SpecificationsProven senior experience in commercial and/or marketing leadership roles.Track record in leading B2B customer relationship based business development teams and improving pipeline discipline and results.Ability to balance financial outcomes with long-term customer relationships.Identify focused opportunities to invest time and effort that will deliver value to our customers and support our financial performance.Skilled at leading teams through change, with a focus on clarity, safety, and trust.Hands-on marketing experience across digital, traditional, and event channels.Comfortable leading our marketing and event presence at the NFE Event in 2026.Strong understanding of consultative sales principles and values-led growth.Familiarity with CRM systems (ideally Salesforce) and marketing automation tools.Excellent communication, leadership, and collaboration skills.Proven success in senior business development or marketing leadership roles.Experience developing and executing strategy over 12–24 months time windows.Hands-on marketing experience across multiple channels.Experience leading teams with empathy and discipline.Experience in a values-led or sensitive sector (e.g., bereavement, healthcare, charity).
BenefitsWe offer a range of benefits including Learning and Development and Free Tea, Coffee and Fruit.
Additional InformationSeniority level: Mid-Senior levelEmployment type: ContractJob function: Business Development and MarketingIndustries: Audio and Video Equipment Manufacturing
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