PR and Media Relations ManagerRemote one day a month on site (Newcastle-under-Lyme office)A well-established British consumer brand with a strong heritage and growing international presence is looking for a commercially minded PR and Media Relations Manager to take ownership of a newly created role focused on building brand awareness, credibility and authority through proactive, story-led PR. This is not a traditional press office role. It is about finding the story, creating the angle and driving meaningful earned media that supports brand growth and ecommerce performance. You will play a key role in positioning the brand as a trusted voice across areas such as sustainability, consumer health and home lifestyle.The RoleDevelop and deliver a proactive PR and media strategy aligned to commercial and ecommerce goalsBuild strong relationships with national, consumer and trade mediaIdentify and create compelling news angles using data, trends and insightsPitch stories, products and expert commentary to secure high-quality earned coverageLead the day-to-day press office function and manage media enquiriesSupport product launches, campaigns and key brand momentsCreate press materials including releases, pitches and thought leadership contentTranslate technical product information into clear, engaging consumer storiesWork closely with content, ecommerce and SEO teams to maximise impactTrack and report on PR performance including coverage, backlinks and trafficAbout YouProven ..... full job details .....