Head of Growth (DTC and Ecommerce) Hybrid role - Flexible up to 5 days a month in LondonRock Face is on a mission to significantly increase its Direct-to-Consumer (DTC) sales, with a targeted focus on ecommerce, Tik Tok and Amazon. The brand currently has a solid DTC infrastructure but is looking to become a DTC leader.We are seeking a hands-on Head of Growth who will be responsible for driving our DTC growth strategy, particularly through ecommerce channels, Tik Tok and Amazon. Initially the individual will effectively manage, coordinate, and push existing marketing agencies (CRM, paid media, Amazon, ecommerce, influencer and affiliate) but will be responsible for defining the future roadmap and org chart of the function as the channel grows in size.This role will report directly to the CMO and will work closely with leadership across brand, sales, and product. Brand BackgroundRock Face is on a mission to help men look and feel great everyday by being their male care sidekick. The brand delivers on this mission through 3 core values:Planet / innovation benefit: Community Benefit: Elevate men everyday.From a range perspective Rock Face has a range of 3x aftershave quality scents that are packed into everyday essentials of Body Sprays, Antiperspirants, Skincare, Shower Gels and soon to launch refillable, natural deodorants and aftershaves.The brand has strong UK distribution where it is featured in every retailer with the exception of Superdrug.The Senior Management Team of James Wilkinson (CEO) James Langdon (Innovation Director) and Lauren Mullany (Sales Director) have big ambitions to scale the already high growth business with a strong innovation pipeline focused on sustainability. As the only challenger brand in the men’s mass category, Rock Face prides itself on bringing innovation to a stagnant category filled with legacy brands.You’ll be joining a fast-growing company led by a leadership team with deep experience driving growth for some of the world’s most recognized consumer brands. Our team brings together FMCG pedigree from companies like L’Oréal, Diageo, Coca-Cola, Unilever, Ikea, and Sainsbury’s, alongside high-growth challenger expertise—including leading the growth of Wild, one of the UK’s fastest-growing refillable personal care brands, recently acquired by Unilever. We’re passionate about sharing this knowledge, supporting ambitious people, and fostering a collaborative, flexible, and fun workplace culture.Historically, the brand has been more brand marketing focused activating mainly on TV and OOH (billboards). The brand has big D2C ambitions so is putting a lot of investment into online channels (CRM, influencers, affiliate marketing and social media). To further accelerate the growth of the business we are building out a high functioning marketing team split into brand marketing and growth marketing.Paid Media and Digital Advertising (Performance Marketing)-Optimise campaign performance through rigorous testing, audience segmentation, and creative strategy.-CRM and Retention Marketing (Lifecycle Marketing)-Own CRM strategy using Klaviyo to maximise retention, repeat purchase, and customer LTV.-Partner with content and creative teams to ensure CRM assets align with growth goals.Work with our Amazon and Tik Tok Shop Agency- Acorn AI to:-Optimise Amazon performance through PPC, organic ranking, reviews, and conversion improvements.-Analyze performance data to drive Amazon revenue growth, working alongside operations and logistics teams to ensure channel readiness.Drive the content strategy for the brand by working with designers, videographers and influencers to create content that our community loves.You have strong commercial acumen. You have demonstrated experience in navigating and contributing to a brand''s DTC growth journey, particularly through agency collaboration.''Preferred bonus if you have experience with Attribution platforms (Triple Whale, Northbeam, etc.)''Strong background in using CRM tools to boost customer interaction and loyalty, contributing to sales growth.Be part of an exciting journey as we scale our brand globally.''Learn from an experienced entrepreneurial FMCG focused team.''Competitive salary and benefits package.35 days holidays inc Bank Holidays.-Flexible working - core working hours 10-4pm.-Access to a London office where we would like you in a minimum of 5 days a month in London-Private medical care-