OverviewGroupon is a marketplace where customers discover new experiences and services every day, and local businesses thrive. We connect over 16 million customers with deals across various categories and empower businesses to enhance the customer experience.

Groupon is on a journey to transform our business with a focus on results. We maintain a culture that inspires innovation, rewards risk-taking and celebrates success, with autonomy to make a meaningful impact.

RoleSocial Media Specialist (Part-Time) to boost Groupon’s visibility on TikTok, Instagram, and YouTube Shorts. About 90% of your time will be creating videos (filming, editing, and publishing content that promotes vendors and deals). The remaining 10% is about tracking social trends and ad hoc cooperation with the Social Media Manager, who will be your mentor and main contact.

Location: Madrid or London

Duration: 3–6 months with potential transition to full-time, up to 20 hours/week.

Responsibilities

Video Creation (Core Focus)

— Produce authentic, trend-aligned short-form videos from concept to final edit. Confidently appear on-camera where needed, showcasing deals, vendors, and experiences. Proactively seek opportunities to highlight Groupon’s partners and services in creative ways.

Trend Awareness and Market Insights

— Monitor TikTok, Instagram, and YouTube Shorts for rising content formats. Adapt and localize trends into videos that resonate with Groupon’s market. Work closely with the Social Media Manager to identify weekly/monthly deal focus.

Editing and Publishing

— Film and edit videos independently using apps like CapCut, InShot, or Canva. Ensure pacing, hooks, and storytelling keep audiences engaged. Upload final content with consistency and attention to platform best practices.

Measures of Success

Social content performance (views, likes, engagement, shares, saves, watch length).

Ability to adapt to fast-moving trends quickly and effectively.

Consistency of content creation, maintaining both high output and quality.

Increasing creative independence — by 90 days, generating ideas and delivering videos with minimal guidance.

What We’re Looking ForMust-Have Skills and Experience

Enthusiasm for social media, especially TikTok and Instagram.

Strong knowledge of platform trends and ability to create engaging content.

On-camera confidence and authentic presence.

Basic video editing skills with mobile editing tools.

Basic design sense with Canva (or similar).

UK-based candidates: English (Native level required). Spain-based candidates: Spanish (Native level) and intermediate English required.

Highly creative and proactive, capable of managing your own content ideas and agenda.

Comfortable operating independently while staying closely aligned with the team leader’s guidance.

Growth mindset: eager to learn, experiment, and adapt quickly.

Organized and responsible; able to measure your own progress against goals.

Nice-to-Have Skills

Storytelling techniques and advanced video editing

Strong personal social media presence or prior experience as a content creator/influencer

Background in marketing, media, or communications

Potential Challenges You’ll Face

Standing out in highly competitive, trend-driven platforms (TikTok/IG).

Striking the right balance between fun, relatable content and Groupon’s brand voice.

Meeting tight deadlines to capitalize on fast-moving trends.

Managing autonomy and self-structuring your work, since you won’t be part of a larger team.

Why Join Us?This internship offers real creative ownership and is not a “support” or filler role. As Groupon’s first intern in this track, you’ll:

Be the face and creator behind live-running content with real impact on Groupon’s visibility.

Gain mentorship directly from a Social Media Manager while still enjoying independence.

Experiment with new ideas, see your work published immediately, and learn what drives viral engagement.

Explore unique deals firsthand (trying vendors’ products/services) and turn them into content.

Potentially grow into a full-time content role or future UGC-focused position, depending on your performance and business outcomes.

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, you can also find out more about us in the latest Groupon news as well as our DEI approach. If all of this sounds like a great fit, click apply and join us on a mission to become the ultimate destination for local experiences and services.

Compliance and SafetyBeware of Recruitment Fraud:

Groupon follows a merit-based recruitment process without charging job seekers any fees. We’ve noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers. If you encounter suspicious offers, rely only on Groupon Careers as the legitimate source.

Seniority level

Not Applicable

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