We are recruiting for an experienced and commercially driven Sales Director with a strong background in power supply and transformer solutions to lead and execute a high-performance sales strategy within a technical manufacturing environment. This is a pivotal leadership role responsible for driving revenue growth, developing strategic customer partnerships, and leading a national sales function within the electrical power supply and transformers sector.Key Responsibilities Lead, develop and execute the company s sales strategy across power supply and transformer product lines to achieve revenue targets and KPIs.Take full ownership of sales performance, pipeline management and forecasting accuracy within the power supply and transformers market.Lead from the front by managing key strategic accounts, particularly within the electrical power supply and transformer OEM space, supporting complex technical negotiations.Provide hands-on support to regional and national sales managers to convert opportunities and win new business across LV/HV power supply and transformer solutions.Create and implement strategic sales plans aligned to growth objectives within the power supply and transformer sector.Drive effective CRM utilisation to ensure transparency, accurate forecasting and coordinated sales activity across all power supply and transformer projects.Strengthen relationships with existing, lapsed and new customers operating in the power supply, transformers and wider electrical ..... full job details .....