Role OverviewAt Attest, we''re revolutionising how global brands like Unilever, Netflix, and Bloomberg turn consumer insights into competitive advantage. Positioned at the intersection of evolving technology and rapidly changing consumer behavior, we''re building the next generation of consumer intelligence that helps brands understand their customers better than ever before.

We''re seeking a Head of Brand and Content who will lead and execute the strategy that positions Attest as the definitive consumer insights platform for global B2C brands in this next stage of growth. This role combines traditional brand management expertise with cutting-edge AI capabilities to drive scalable growth, enhance customer engagement, and maintain competitive advantage in the rapidly evolving B2B SaaS landscape.

Salary band: £95K - £115K

Key Responsibilities:Strategic Leadership

Lead a comprehensive brand evolution initiative, reimagining brand positioning, developing visual identity, and market presence to align with ambitious business growth targets

Develop and implement comprehensive brand and content strategy aligned to business objectives and tailored to our Ideal Customer Profile (ICP)

Create global editorial plans with clear monthly and quarterly goals based on market research and competitive intelligence

Build, train, and lead content and brand team members while managing cross-functional stakeholders and agencies in data-driven environments

Serve as brand guardian across all touchpoints, articulating complex strategies to diverse stakeholders while ensuring consistent brand experience

Establish scalable systems for content operations and brand consistency

Brand Strategy and Positioning

Build brand equity through evolving design identity and tone of voice, telling our brand story and leveraging executive team and insights experts as thought leaders

Leverage Public Relations to amplify brand narrative and thought leadership, driving awareness, credibility, and positive brand perception with our ICP

Develop and maintain brand positioning strategies in partnership with the Senior Product Marketing Manager

Maintain comprehensive brand guidelines and tone of voice frameworks for company-wide consistency and scaling

Drive measurable business outcomes through brand-aligned content that moves prospects through the buyer journey

Content Strategy and Creation

Lead AI-assisted content creation workflows, utilizing tools like GPT-4, Claude, and Jasper for ideation, copywriting, and content scaling

Create and manage content for blogs, whitepapers, case studies, social media, email campaigns, and sales enablement materials

Develop and execute data-driven comprehensive content strategies aligned around clear ROI metrics including impressions, clicks, and AI optimization

Deliver hyper-personalized content experiences across multiple ICP touchpoints

Own the website strategy in partnership with Head of Growth Marketing

SEO and AI Search Optimization

Develop content strategies optimized for both traditional search engines and emerging AI-powered search platforms while maintaining human readability and engagement

Create comprehensive content clusters and topic authority frameworks leveraging keyword research and semantic analysis tools

Identify content gaps and emerging search trends for strategic content planning that keeps us ahead of the curve

Design and execute omnichannel brand experiences that leverage AI for personalization and optimization

Key Requirements

7+ years B2B SaaS content marketing and brand strategy experience with proven ability to scale content operations, build brand awareness, and drive demand generation across multiple channels

Leadership experience managing direct reports, cross-functional stakeholders and agencies in data-driven environments

Strategic thinking with hands-on execution and an AI-centric mindset

Expertise in marketing automation and AI/ML technologies

Performance accountability with clear ROI and business impact measurement

Exceptional communication and presentation skills, capable of articulating complex strategies to diverse stakeholders

Ability to foster a culture of continuous learning and innovation, particularly regarding emerging technologies

B2B SaaS experience with understanding of complex customer journeys and stakeholder needs

Proficiency in optimization techniques and A/B testing methodologies

Performance accountability for brand and content strategy across all touchpoints and experience in crisis communications and reputation management within a B2B context

What Makes This Role Unique

Innovation autonomy: Develop original AI-enhanced brand and content strategies, this is not existing playbook execution

Future focussed: Implement next-generation AI marketing tools and methodologies

Strategic + tactical balance: strategy owner with hands-on campaign execution

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