We''re recruiting on behalf of one of the UK''s fastest-growing e-commerce businesses for a Growth Marketing Manager to take ownership of a subscription product that has grown 565% in the last six months.This is a dedicated growth role focused on scaling a recurring revenue stream that''s projected to become 20% of total revenue within two years. You''ll report directly to the CMO with a six-figure marketing budget, genuine commercial ownership, and the autonomy to shape how the business acquires, converts and retains subscribers at scale.What you''ll ownYou''ll lead the full growth engine for the subscription product - from strategy through to execution:End-to-end growth strategy across acquisition, conversion, retention and reactivationA 12-month growth roadmap tied to revenue targets and brand strategyProposition development - defining what you sell, to whom, and why it wins in the marketAcquisition campaigns across paid media, partnerships, affiliate, organic, PR-led moments and offline channels, optimised by segment (new users, registered users, lapsed customers, high-intent cohorts)Lifecycle marketing in partnership with CRM - onboarding journeys, engagement, renewal, win-back and churn preventionStrategic partnerships that add real subscriber value (perks, exclusives, rewards) and extend brand reachFull-funnel performance reporting and forecasting using core metrics: CPA, conversion rate, churn, retention, LTV, ARPU and payback periodSubscription compliance - ensuring ..... full job details .....