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Senior Communications Manager

role at

Tencent

The Global Public Affairs team is committed to identifying and implementing proactive public policy positions to support the business and provide thought leadership across a number of issues, including technology, entertainment, and international trade and investment.

Position OverviewWe are seeking a dynamic Senior Communications Manager to join our growing European communications team and play a pivotal role in building our regional communications function from the ground up. Reporting directly to the Director of Communications, Europe and Americas, you will be instrumental in shaping our external narrative, building media and influencer relationships, content development and establishing best-in-class communications processes across our European markets.

Key Responsibilities

Strategic Communications

Develop and execute comprehensive communication strategies that align with business objectives across European markets

Partner with regional leadership to identify and amplify key business stories and milestones

Create compelling narratives that position the company as a leader in both technology and entertainment sectors

Support product launches, corporate announcements, and executive communications

Influencer Relations and External Communications

Build and maintain strong relationships with media across business, technology, entertainment, and business verticals in key European markets

Broaden the remit to include key influencers and substacks

Proactively pitch stories and respond to media inquiries with speed and accuracy

Lead and coordinate press events, media briefings, and influencer engagement

Monitor media coverage and provide strategic counsel on emerging issues

Content Creation and Messaging

Craft high-quality content for relevant channels from press releases, statements, blog posts, video and other external communications materials for earned, owned, and social channels

Develop key messaging frameworks and talking points for executives and spokespeople

Collaborate with various business groups to ensure consistent voice across all communications

Adapt global messaging for local market relevance and cultural nuances

Crisis Communications and Issues Management

Support development of crisis communication protocols and response strategies

Provide rapid response communications support during sensitive situations

Monitor social media and news cycles for potential issues requiring proactive management

Executive Communications

Build and support spokespeople in the region to confidently deliver Tencent’s story

Support execs from HQ coming to the region to drive communications such as speaker platforms, media interviews

Function Building and Process Development

Help establish scalable communications processes and workflows for the European region

Contribute to the development of communications guidelines, templates, and best practices

Support recruitment and onboarding of additional team members as the function grows

Implement measurement frameworks to track communications effectiveness

Who We Look ForExperience and Background

10+ years of communications experience, ideally with a mix of in-house and agency experience

Proven track record in technology and/or entertainment communications

Experience working across multiple European markets with understanding of regional media landscapes

Strong media relationships across business, technology, and entertainment press

Experience in high-growth or scaling organizations preferred

Skills and Competencies

Exceptional written and verbal communication skills in English; additional European languages highly valued

Strategic thinking with ability to translate business objectives into compelling communications

Strong news judgment and ability to identify and capitalize on earned and owned media opportunities

Crisis communications experience with ability to work under pressure and tight deadlines

Proficiency with media monitoring tools, CRM systems, and digital communications platforms

Personal Attributes

Entrepreneurial mindset with comfort operating in ambiguous, fast-paced environments

Collaborative approach with ability to build consensus across diverse stakeholders

Cultural sensitivity and awareness of European market nuances

Proactive problem-solver with strong project management capabilities

Passion for technology and entertainment industries

What We Offer

Opportunity to build and shape a communications function from the ground up

Direct reporting relationship with senior leadership

Competitive salary and comprehensive benefits package

Professional development opportunities and conference attendance

Flexible working arrangements with modern office spaces across Europe

Equity participation in a high-growth company

Exposure to cutting-edge technology and entertainment projects

Reporting StructureThis role reports directly to the Director of Communications and will collaborate closely with:

Regional business leaders across European markets

Global communications team members

External agencies and consultants

LocationThis position is based in London with regular travel across European markets expected (approximately 20-30%).

Equal Employment OpportunityAs an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

Seniority levelMid-Senior level

Employment typeFull-time

Job function

Marketing, Public Relations, and Writing/Editing

Industries: Software Development

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