Head of Content and PR – CastoreJoin to apply for the

Head of Content and PR

role at

Castore .

Castore exists for one single reason: to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation and specialist features to help optimise athletic performance in all conditions.

The role is a dynamic leadership position responsible for creating Castore’s always-on content strategy and execution. You will take a channel-agnostic view to content ideation and tailor execution for a broad set of owned, earned, and paid channels. You will identify and capture rich content from sponsorship rights to drive brand partnerships and ensure content aligns with our narratives. You will own a content calendar, use performance data to iteratively improve outcomes, and collaborate closely with brand management, sports marketing, CRM, performance marketing, product creativity and production teams.

As our chief storyteller and an essential member of the team, you will bring a deep sports mindset, the ability to predict and respond to sports culture, and the skills to deliver compelling content across the full customer journey. You will lead PR, social, and influencer strategies, working with other marketing, product and community stakeholders to scale what works. Castore operates in a fast-paced environment where content creation and posting can span weekends; the company commits to helping you regain balance during the week.

Responsibilities

Support the Marketing Director to lead the development of a rich content strategy that drives brand visibility, engagement, and supports conversion.

Define what great content looks like for the Castore brand and develop a formula for content that performs and earns advocacy.

Experiment across formats and mediums (video, social, editorial) to resonate with different audiences and channels.

Champion storytelling excellence across touchpoints, including social, PR, emails, journals, and more.

Demonstrate and measure the business impact of content with clear links to commercial objectives.

Set Castore’s social strategy and maintain an active, engaging always-on presence.

Develop and manage the Castore Influencer and Seeding programme.

Oversee content production across proactive, reactive, and planned social content.

Manage Social and Influencer budget and agency relationships for PR and crisis communications; set KPIs and report impact to stakeholders.

Support internal PR and comms and community management; set the Castore tone of voice and copy guidelines.

Multi-Channel Campaigns, Content Planning, and Distribution

Plan and deliver high-impact, multi-channel content that drives awareness, consideration, and growth.

Build a content framework mapping messages to moments, formats, and surfaces across the customer journey.

Ensure high-performing content is repurposed and distributed across owned, earned, and paid channels.

Maximise content utilisation from Castore’s partners and react to key sporting moments as needed.

UGC, Talent and Advocacy

Lead influencer and gifting strategy, building a community through UGC, testimonials, and ambassador-led storytelling.

Build and scale a structured talent/ambassador programme empowering members to become brand champions and content creators.

Design systems and incentives to encourage sharing of member stories.

Leadership and Team Management

Line-manage the Content and PR Manager and Content and PR Executive; develop, inspire and motivate the team.

Set high standards for content craft and creative ambition while supporting team development and growth.

Foster a culture of collaboration and excellence within the Brand and Content function.

Brand Strategy, Partnerships and Cultural Relevance

Identify and lead content-forward brand partnerships that enhance reach, relevance, and impact.

Stay attuned to culture and trends to ensure content is resonant, timely, and differentiated.

Collaborate with internal teams and external partners to execute high-impact, narrative-led campaigns celebrating partnerships.

Cross-Functional Collaboration and Agency Management

Manage PR agencies (Consumer, Business, and Crisis PR) and the Copy agency to ensure alignment with brand tone of voice.

Collaborate with creative and paid teams to bring content to life visually across paid and owned channels.

Partner with Product Design, CRM, and other stakeholders to ensure a consistent brand experience and storytelling around products.

Skills and Experience

Proven experience leading content teams in high-growth consumer environments.

Deep expertise in content strategy and storytelling with a clear understanding of drivers of engagement, conversion, and loyalty.

Experience executing full-funnel campaigns across ATL and digital channels.

Excellent editorial and creative instincts with fluency in multichannel planning.

Experience running talent, UGC, or ambassador programs and turning members into advocates.

Comfortable using performance insights to evolve content strategy.

Proven ability to produce emotionally resonant content and exercise strong creative judgement, leadership, collaboration and communication skills.

Flexibility to work evenings and weekends; ability to work independently.

Passion for sport; excellent interpersonal, written, and verbal communication skills.

Ability to build relationships and be a strong team player with a positive, proactive attitude.

Excellent organisational and analytical skills; understanding of key marketing functions; willingness to travel occasionally (nationally and in Europe).

What We Offer

Competitive salary

Discretionary bonus scheme

25 days annual leave (plus bank holidays)

Modern city centre offices in Manchester

Opportunity to work with global sporting partners

Office breakout space with pool tables, dartboard and TVs

Career growth in a fast-paced, high-growth brand

Employee assistance programme

Generous staff discount

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