Fella and Jones are thrilled to be exclusively partnered with a beautifully curated, design-led womenswear brand in their search for a Head of Buying and Merchandising. Known for its refined aesthetic and modern wardrobe solutions, this is a unique opportunity to play a pivotal role in shaping product strategy and trading performance during a period of ambitious international growth.

We’re looking for a product-obsessed, commercially savvy leader with a strong background in Buying, or a hybrid Buying/Merchandising role. This role goes beyond the numbers—while commercial strategy and inventory planning are key, so too is your ability to spot product and market trends, analyse competitor activity, and influence everything from styling and assortment to pricing and brand positioning.Key ResponsibilitiesProduct Strategy and Planning: Lead seasonal strategy across Buying and Merchandising, ensuring a compelling, brand-aligned assortment that delivers both creative and commercial results.Market and Competitor Insight: Drive regular benchmarking of competitors, identifying product opportunities and whitespace to inform buy and trading decisions.Sales and Performance Management: Use data, intuition, and insight to optimise full-price sell-through, category performance, and margin across regions.Cross-Functional Influence: Collaborate closely with Design, Digital, Marketing, and Retail to align product, content, and commercial goals.Creative Brand Guardian: Be confident in influencing campaign styling, imagery, and messaging to ensure product is presented with impact and intent.Stock Management: Lead the forecasting, allocation, and trading cadence to ensure inventory agility and sales optimisation across all channels.Team Leadership: Inspire, mentor, and grow a high-performing team across Buying and Merchandising, fostering a culture of pace, ownership, and product passion.What You’ll BringA strong background in senior Buying, Merchandising, or hybrid roles, ideally within premium or contemporary womenswear.Proven experience in trend forecasting, competitive analysis, and range building across multiple markets.Deep commercial understanding of stock flow, seasonal planning, and trading levers.International experience, particularly across EMEA and the US.A confident creative voice, with the ability to influence styling, product presentation, and content direction.A digital-first approach and experience working across e-commerce and omnichannel environments.Inspirational leadership and a collaborative mindset.This is a rare opportunity to drive global growth for a brand that blends product integrity with commercial ambition. If you’re ready to lead both the product and trading conversation, we’d love to hear from you.Seniority level

Seniority level

DirectorEmployment type

Employment type

Full-timeJob function

Job function

Manufacturing, Analyst, and Product ManagementIndustries

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