Email Marketing Manager

Overview:Start date:
ASAPReporting to:
VP of GrowthVisa sponsorship:
Unfortunately, we are unable to offer visa sponsorship for this role. Applicants should have the right to work in the UK at the time of application.Background checks:
Due to the nature of the work we do with global governments and partners, all employees need to pass background checks, verifying your identity, education (if relevant), work history, sanctions, criminal record, adverse financial history and right to work.You can expect to hear from us, no matter the outcome, by:
EOD 28th JulySalary expectations:
We aim for transparency on salary bands. If our range is misaligned with your expectations, we’d welcome an open conversation as early as possible.Role
Why we’re hiringOur email communications are one of the most powerful tools we have to reach and engage public servants globally. With an expanding portfolio of content, learning offers, and communities, we need an Email Manager to make sure every message we send is high-quality, well-targeted, and mission-aligned.Summary of the roleThe Email Manager will be responsible for overseeing our email marketing operations, ensuring all campaigns are timely, accurate, and aligned with member interests. You’ll manage cross-team coordination and ensure email quality through content curation, rigorous QA, testing, and performance analytics. By increasing the relevance and reach of our emails, you will shape the experience of hundreds of thousands of public servants worldwide in accessing knowledge to make governments smarter.TeamYou’ll sit within the Growth team and work closely with colleagues in Communications, Product, Events, Partnerships and Learning. This is a collaborative, cross-functional role, so you’ll be a central point of coordination for anything email-related across the business.Tasks and remitYou’ll be:Coordinating email campaigns across teams, ensuring clear plans and timely executionManaging experimentation and A/B testing to improve email performanceOwning the QA of all outbound emails by proofreading for accuracy, link/functionality, and ensuring copy is clear and engaging.Curating user-generated content for newsletters and learning emailsSegmenting and managing email targeting lists to ensure relevance and high engagementPublishing new content in our CMS (Contentful) and using AI tools for editingSupporting our transition to increasingly automated email workflows. You’ll work with Product to implement smarter automation to improve efficiency.You won’t be:Leading paid marketing or social mediaOwning broader content strategy; you’ll curate and quality-check content, not set editorial themesBuilding email templates from scratch in HTML (though you’ll work with design and product colleagues who can support)Role expectationsTimelines may vary depending on individual onboarding and support needs, but we expect most team members to achieve the following milestones:Within one month, you will…Be fully onboarded into our email, CMS, and CRM tools (SuprSend, Contentful, HubSpot)Understand our current email strategy and goalsTake ownership of weekly email coordination meetingsWithin three months, you will…Own the planning, QA, and delivery of all outbound email campaignsEstablish and monitor email testing and analytics processesRegularly curate and quality-check user-generated content for promotionWithin six months, you will…Improve the performance of our email programme through experimentationDrive increased engagement through improved targeting and segmentationRecommend and help implement automation improvements in collaboration with our Product teamAbout youThis is a great fit if you…Take real pride in spotting the small stuff — from typos to broken links — and enjoy bringing rigour and polish to every campaign you touchHave strong organisational and editorial skills, with a sharp eye for detailAre comfortable using tools like HubSpot, SuprSend, Contentful — or excited to learnEnjoy curating and optimising content to meet audience needsAre a strong written communicator, able to adapt your tone to match Apolitical’s brand voiceHave an interest in UX writing or microcopy — this could become part of the role as our product and emails evolveLove refining systems and processes to make things work betterAre excited by the challenge of scaling a manual process into a streamlined, automated system — and finding creative, pragmatic solutions along the wayHave an interest in lifecycle marketing and the ways automation can improve member experience and impact.This likely won’t be the right role if you…Don’t enjoy being in the detail. This role involves carefully reviewing every email sent to tens of thousands of members, where small mistakes can have a big impact.Prefer a highly predictable workload. This role involves working across many teams with shifting priorities.Need hands-on management to stay on track. This role requires a high degree of independence and accountability.Want to focus on long-form content writing or storytelling. This role is about precision, targeting, and curation more than writing from scratch.Don’t meet every single expectation? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. Apolitical is dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
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