The speed read:Write the copy that gets the clicks.For short-form, direct response hooks seen on mobile and socials, you ll team up with a motion-first designer and thrive on the test learn iterate cycle in your writing. Your words drive performance, so CTR and CAC aren t just acronyms they re your metrics.The facts:Work on a new B2C telco brand where you ll get to input on the tone of voice. This will-be-global brand will be seen by people on the move and travelling abroad.With hybrid working and a small, collaborative team, you ll have the freedom to focus on what matters: crafting sharp, attention-grabbing copy. You ll help define a fresh voice in the telco space, with creative input that truly shapes how the brand sounds.You ll be:Writing short, punchy hooks that s mobile and social first. You ll work closely with motion-first designers to make sure your copy performs as well as it reads. Expect to enjoy the creative back-and-forth and the constant tweaking that comes with direct response writing.You ll have:3+ years writing short, snappy copy for social and mobile first brandsAn understanding of performance copy and direct responseExperience in telco, fintech, or travel sectors where you ve honed your tone and tested what worksA portfolio with paid social examples. You need to know what drives engagementYou can come alone or as a pair, if you both have good experience in this kind of creative work.This is a 2 month initial sprint booking, starting early to mid-March ..... full job details .....