Business Development Representative - FTSE Russell

Overview
The Business Development Representative (BDR) is vital to the Sales and Marketing process and is tasked with identifying and generating sales opportunities within defined target accounts that fit FTSE Russell''s Ideal Customer Profile. The role focuses on researching target accounts and performing outreach through emails, calls, and social media while adhering to standard cadence motions delivered within agreed SLAs. These motions are supported by CRM and Sales Engagement tools. Prospects are identified by customer analytics, predictive marketing models, and proactive client engagement activities across specified types of financial institutions and corporate entities within a geographic region or product segment. The role uses next generation technology and prioritized prospect lists, specialized by client type and the expertise of channel marketing operations. The BDR will qualify, screen and validate potential business deals within the target accounts by analyzing requirements, assessing propensity to buy, and ensuring current and potential clients can navigate LSEG''s suite of services, products and solutions. As a BDR, you will tell the FTSE story to secure a follow-up meeting to discuss those products with a proposition sales specialist or account manager.Primary responsibilities
Investigate and research Target Accounts to gain a working understanding of the business, identify key challenges and market motivators for needing a FTSE service, product and/or solutionProactively identify contacts within each account related to defined campaigns or growth opportunitiesReview, action and implement prioritized outbound contacts for each account and/or across various financial institutions, client types and geographical regionsOptimally leverage and use sales engagement tools, system and processes, including but not limited to LSEG''s Client Relationship Management (CRM) system, Sales Automation platform and predictive marketing insight dataGenerate sales opportunities within target accountsSecondary responsibilities
Identify, establish and cultivate relationships with key partners across sales, marketing and operations to support effective target account growth and collaborative success outcomesTake ownership for ongoing learning and development relating to LSEG''s services, products and solutions and maintain and share professional knowledge through education, networking, events, and presentationsIdentify market trends and translate them into outbound marketing and prospecting campaignsChampion LSEG''s services, products, and solutions to strengthen the company’s brand and market position internally with key collaborators, existing and/or new clientsQualifications
Outstanding telephone and remote client contact skills that clearly articulate a ''business justification'', ''what''s in it for the client'', acquire ''incremental gain'' in order to qualify potential business opportunitiesAbility to provide clients with the best customer experience as possible via standard methodology and ''client first'' interactionsAbility to make a large number of calls to prospective clients per day and, even with constant rejection, have the persistence and positive demeanor to continue these efforts every dayAble to articulate the benefits of FTSE products and services to potential clients in a concise and pointed manner that champions greater product curiosityExperience working in a professional, institutional, fast-paced lead generation operation, preferably within financial services marketing or information technologyExperience with sales, training, or customer service environment with high inbound/outbound call volumes, and bold revenue and sales targetsAbout LSEG
LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth. Our values are
Integrity ,
Partnership ,
Excellence
and
Change , which underpin our purpose and guide our decisions.Equal Opportunity
We are proud to be an equal opportunities employer. We do not discriminate on race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. We conform with applicable law and can reasonably accommodate applicants'' and employees'' religious practices and beliefs, as well as mental health or physical disability needs.Privacy notice
Please read this privacy notice carefully. It describes what personal information LSEG may hold about you, what it''s used for, and how it''s obtained, your rights and how to contact us as a data subject. If you are submitting as a Recruitment Agency Partner, please ensure candidates applying to LSEG are aware of this privacy notice.Job details
Seniority level: Entry levelEmployment type: Full-timeJob function: Sales and Business DevelopmentIndustries: IT Services and IT Consulting; Financial ServicesLocation: London, England, United Kingdom
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