Growth Manager (Hybrid)

We’re making good health last life a lifetime
More than 1 billion people globally live with obesity — a major leading indicator of many preventable chronic diseases such as diabetes and heart disease.Eucalyptus is the company behind “Juniper”, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dieticians, nurses and pharmacists.Our published clinical research demonstrates that our combined approach to weight management and lifestyle change means that our patients are 4x as likely to lose significant weight through their course of treatment with Juniper.In the UK we grew from 5,000 to -30,000 patients , received selective NICE endorsement for our holistic approach to obesity management, and grew our team from 45 to 165.- We’re going to build the world’s largest international digital healthcare company. As the leader of our UK marketing efforts, you’ll craft a top-tier customer acquisition strategy, starting with a focus on performance marketing. With a solid grasp of the core principles behind audience attention and intent, you’ll leverage your experience in scaling new customer acquisition for direct-to-consumer brands to drive impactful growth.Lead the charge in managing and optimising paid media campaigns across Facebook, Google, YouTube, TikTok, and other platforms (including affiliate and programmatic).Run a fast, test ? measure ? learn cycle — and bring key insights back to the team to refine creatives and boost performance.Own the attribution process to truly understand the impact of our campaigns — think holdout testing and shifting media mix to get the clearest view.Work closely with the brand teams to make sure our campaigns pack a punch, aligning performance with brand-building efforts.Find the sweet spots in targeting, creative, post-click experience, and algorithm tweaks — and act fast to optimise them.Play a key role in helping to grow the UK marketing team, from contributing to hiring decisions to shaping team structure.Stay ahead of the game by keeping up with new trends, tools, and the ever-changing landscape of performance marketing.Evangelise best-in-class performance marketing strategies across the team, ensuring we’re always operating at our best.8-10+ years of experience in performance marketing or customer acquisition roles for direct-to-consumer brands- Proven ability to manage and scale large media budgets across multiple paid channels (Meta, Google, YouTube, etc.)- Deep experience with channel attribution, using multiple data sources to accurately measure uplift and ROI- Meta Pixel, server-side tracking, Google Tag Manager) and best practices- Comfortable navigating context switching between channels, brands, and campaign types in a fast-paced environment- Bonus points if you have:Experience working closely with creative teams to produce ads that drive both attention and performanceExperience working within a regulated industry (e.g. fintech, health, insurance, etc.) Make real impact, fast - We build in the open together, which helps us learn and iterate more quickly so we can deliver high quality outcomes faster than anyone else. Helping impact patients lives for the better from the moment you join Euc.- You’ll be supported to accelerate your career - Regular feedback alongside our bi-annual performance reviews, a professional development budget and leave help ensure you have the support you need to level up. We’re committed to helping every Eucalypt reach their full potential.- You’ll work with others who are incredibly passionate about what they do - Our talent bar is high and our work ethic is strong. A monthly wellness allowance, for you to spend on whatever wellness means to you- A yearly personal development budget and 3 extra days of leave to continuously up-skill yourself-25 days holiday + bank holidays with an enhanced parental leave policy- A fun office with regular socials including after school sport, clubs, cycle kick offs and seasonal parties- At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. indicates a required fieldPhone *please separate base, bonus, equity and superannuation as applicable) *This is a hybrid role and our current working policy is 3 days a week in the office and 2 days at home. Are you fluent in any languages other than English?I also acknowledge that I can unsubscribe at any time from these emails by emailing talent@eucalyptus.This voluntary self-identification form contains questions that help us comply with our legal obligations, where applicable, and assists us with our voluntary diversity efforts.
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