ROLE OVERVIEW

Croud is a global brand and performance media agency that helps businesses drive sustainable growth in an evolving marketing landscape. Combining deep expertise in performance marketing with brand strategy, integrated media, social, creative, and analytics, Croud delivers a

Return on Intelligence

so brands can make their next best move.Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This

unique business model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages.Croud was recently named a

Sunday Times Best Place to Work

for the second year in a row, and was named

Performance Marketing Employer of the Year

by PMW

ROLE OVERVIEW

We are seeking a dynamic Product and Growth Marketing Director to be part of the development and execution of Croud’s marketing strategy, with a focus on product and services marketing. This role requires a strategic and output focused team player, with a deep understanding of agency technologies and capabilities trends, and exceptional communication skills.The role reports to the Chief Marketing and Integration Officer and as a senior member of the marketing team, you will shape how the agency communicates its technology innovation, showcases its client impact, and ensure the content outputs from the business align to a strategy and calendar of deliverables.RESPONSIBILITIES

Products and ServicesDefine and deliver the product marketing strategy for agency technologies, ensuring alignment with wider brand and business goalsLead go-to-market plans for new products and updates, including launch campaigns, collateral, and internal education materialsDevelop and promote case studies that showcase innovation, AI capabilities, and client success stories to strengthen positioningManage the agency website as the central hub for product information, case studies, and thought leadership, ensuring it supports SEO, visibility, and demand generationCollaborate with cross-functional teams to ensure products and services are consistently presented as key differentiators in pitches, events, and award submissionsShape and communicate the value proposition of the Data and Analytics business across all channelsMaintain competitive tracking and share with business the comparative products and services to ensure product marketing fit and competitivenessContent LeadershipOversee the content strategy to ensure alignment with product marketing and business growth objectivesManage the content calendar, prioritising high-impact storytelling that supports product launches, client success, and thought leadership. Coordinate across the team to ensure a well managed cadence to activitiesDrive the creation of case studies, industry insights, and compelling narrativesLead paid content opportunities, including partnerships with industry publications, sponsorships, and event-driven campaignsContinuously assess performance, using analyticsGrowth MarketingSupport the sales team at RFI, RFP and pitch stages with marketing assets on products and servicesLeverage bespoke case studies, success stories, and thought leadership to strengthen pitches and drive sales enablementPartner with PR and comms teams to amplify stories around innovation, product launches, and data-led insightsEstablish KPIs for launches and campaigns, providing insights and recommendations to accelerate business growthPERSON SPECIFICATION

You have a strong background in product marketing, ideally within an agency environment, with a proven track record of leading and managing marketing efforts. Your understanding of the global adtech market, target audience, and competitive landscape is also importantWhether through professional experience or personal passion, you are deeply engaged with media innovations, bringing enthusiasm and forward-thinking ideas to the tableYou excel in inspiring, motivating, and developing your team while fostering strong collaborative relationships with other teams and clientsYou are a skilled communicator, adept at engaging with diverse audiences—whether hosting events, interacting with media, presenting award pitches, or crafting compelling written contentYou take pride in your work, with a keen eye for detail and a commitment to excellence. You are confident in providing constructive feedback to set high standards and foster growthYou thrive on both strategic thinking and hands-on execution, effectively blending these skills to achieve tangible resultsYou have experience managing budgets and making informed, commercially-smart decisions that align with business goalsYou are excited by evolving trends in social media and the agency world, eager to drive change, and adapt to changeOur people thrive because we Elevate Everyone and our 5 key values are integral to our cultural and business success. The successful candidate needs to excel and demonstrate:

In it togetherEye on the FutureGenerous in SpiritDo What You SayMake a Difference

COMPANY BENEFITS

Croud operates a hybrid working model with a

minimum of 3 days a week based in our London office

and the remaining days from home if you wish.Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:25 days holiday per year with the option to purchase an additional 5 daysDiscretionary annual performance based incentiveSales CommissionSabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 yearsRecruitment Referral BonusHealth and Wellbeing ContributionTwo Recharge Days each holiday yearRide to Work SchemeRailcard and Season Ticket LoanHome Office Equipment (chair and screen)Office Perks: Free fruit, breakfast cereals, lunches twice a week, snacks, and tea/coffeeEnhanced Family Leave: Including primary and secondary family leave, extended parental leave, and shared family leave.Life Assurance and Income ProtectionMedical Cash PlanPensionLearning and Development: Access to Croud Campus, curated third-party learning platforms, and an IPA Membership with subsidised training and eventsPeer Recognition: Through our “Bonusly” programTeam Off-Sites and Social EventsYear-round Holiday CelebrationsFlexible Working OptionsA Day to Make a DifferenceStandard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).Croud is an equal opportunity employer and does not discriminate on the grounds of a person''s gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

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