Marketing Manager
Marketing Manager Location: London, 3 days onsiteDuration: 12 monthsStart Date: ASAPPay rate: £370 - £450 per day PAYE ResponsibilitiesDevelops and leads brand strategy for EMEA initiatives.Develop a deep understanding of local priorities (business targets, segmentation, priority markets) and cultural customer insights (consumer/market trends, key reasons as well as barriers to purchase, key feature usage) to be a thought partner with both the EMEA and Global teams.Work XFN to create insightful briefs drawing on different sources of insights and knowledge to weave together creative narratives, including internal and external data sources, to inspire our creative partners in EMEA and Global.As the brief owner and key stakeholder of local campaigns drive creation and execution of breakthrough work that inserts our brands in local culture, which consistently deliver against business metrics.Working closely with EMEA insights team, implement and manage Analytics andamp; Learning Agendas to demonstrate the impact and return of marketing investment for the business in the short- and long-term Communicate effectively with stakeholders and teams, driving transparency, coordination and alignment.Cultivate strong working relationships with internal teams, including global and regional marketing teams, specifically Creative, Marketing Insights and Media as well as external agency partners, in the development of breakthrough and effective marketing.Qualifications: 10+ years'' experience ..... full job details .....
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