Head of Marketing
Head of Marketing - Manchester (FinTech)Our client, a fast-growing fintech innovator, is seeking a Head of Marketing with deep expertise in digital demand generation to lead the UK marketing function. This role is central to accelerating customer acquisition, strengthening market presence, and building a scalable, data-driven growth engine that fuels commercial performance.The successful candidate will shape and execute a high-impact marketing strategy that positions the business as a leading fintech partner, drives qualified pipeline, and delivers measurable ROI. This is a senior, hands-on role working closely with the UK leadership team to ensure marketing is a core driver of revenue and market expansion.Key ResponsibilitiesDevelop and execute a fintech-focused, performance-led marketing strategy with a strong emphasis on digital lead generation, conversion optimisation, and pipeline acceleration.Own end-to-end demand generation and nurture programmes, tightly aligned with sales and revenue targets.Partner with senior leadership to support customer acquisition, market penetration, and product adoption across the UK.Lead multi-channel campaigns across digital, paid media, social, content, and automation, leveraging data and technology to scale efficiently.Position marketing as a high-performance, insight-driven function that consistently delivers high-quality, sales-ready leads.Monitor and report on campaign performance, funnel metrics, CAC, ROI, and pipeline contribution, ..... full job details .....
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