Ad Sales and Brand Partnerships Director/Senior Director, London

Animaj is a
next-generation media company
that brings high-quality and inspiring brands to Kids and Families worldwide.We acquire and transform
high-quality IPs into multi-platform franchises , using a digital-first and AI-driven approach.Our content, produced independently, aims to inspire children to dream, explore, and create.To bring this vision to life, we have so far raised
€100m in debt and equity
(from renowned VC investors incl. LeftLane, XAnge and Daphni) and already acquired 3 IPs - including our flagship, Pocoyo - a symbol of European excellence - with more to come.Job Description
The
Ad Sales and Brand Partnerships Director/Senior Director
will be responsible for identifying a target list of relevant brands, secure new business, retain key spenders and ultimately increase brand count and video revenue across Animaj’s YouTube and AVOD/FAST channels. You will build
awareness
with relevant brands and clients while hitting your revenue targets.This isn’t just a job. It’s a chance to build inside one of the fastest-growing IP companies shaping how the next generation watches, plays, and buys.ResponsibilitiesForecasting ,
reporting
and
delivery
of Animaj’s YT/AVOD revenue.Build
client relationships
to ensure ongoing business running in the
UK.Leverage Animaj’s premium catalogue of original content to
create key partnerships
with all the clients/agencies within your remit.Act as a
trusted advisor
to agency partners and brand direct - educating them on
co-viewing behaviours,
platforms consumption shift, and why Animaj leads this space.Identify
revenue growth opportunities , and work with cross-functional teams at Animaj to achieve goals.Work towards (and push to exceed)
significant targets
in reservation ad spend.Pitch effectively
and in an accessible way to all levels at agencies and clients who may be unfamiliar or uncomfortable with the new dynamics of the digital kids and family space.Translate client challenges into Animaj opportunity – leveraging our scale, original content and data engine.Work closely with the AdOps team
to ensure smooth delivery of all campaigns once booked with a view to delivering incremental revenue.Lead by example
to give
motivation
to the more junior team members (e.g. Account/Client Success Managers), with a focus on the achievement of their respective KPIs.Bring an
entrepreneurial
mindset – this is not plug-and-play. We will be building the playbook together.Preferred Experience
8-10 years
digital media sales experience handling large revenue portfolios.Extensive knowledge of the
digital video ecosystem
— platforms, metrics, and revenue.Track record in
digital ad sales
and a strong established network in
London media agencies .Hunter-first
mindset: lead generation skills, account growth, and relentless pursuit of revenue.Demonstrated experience in advertiser direct relationships and knowledge on how to navigate complex marketing teams and brand managers.Thinks like a founder.
We’re building from almost scratch without any playbook. You’ll help shape the strategy, not just execute it.Ability to operate and lead in a
fast-paced environment , managing priorities to meet deadlines.Leads
collaboratively , building a strong network of internal stakeholder relationships,
breaking silos , and driving
alignment
across team/specialists.Excellent presentation
skills, comfortable with interaction with senior Trading Directors and Heads of Digital.Familiarity with the digital kids/family space is a big plus.Recruitment Process
First interview with our
co-Founder and Chief Business Officer
(60’)Case Study – Build a mini GTM planCase Study Presentation (45’) to our Chief Business OfficerFinal interview with our with our
co-founder and CEO
(60’)
#J-18808-Ljbffr
Other jobs of interest...
Perform a fresh search...
-
Create your ideal job search criteria by
completing our quick and simple form and
receive daily job alerts tailored to you!