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Permanent

Ad Sales and Brand Partnerships Director/Senior Director, London

London
money-bag Negotiable
3575211889FAC49A9130E2CD1EC91BA3
Posted 1 week ago

Animaj is a

next-generation media company

that brings high-quality and inspiring brands to Kids and Families worldwide.We acquire and transform

high-quality IPs into multi-platform franchises , using a digital-first and AI-driven approach.Our content, produced independently, aims to inspire children to dream, explore, and create.To bring this vision to life, we have so far raised

€100m in debt and equity

(from renowned VC investors incl. LeftLane, XAnge and Daphni) and already acquired 3 IPs - including our flagship, Pocoyo - a symbol of European excellence - with more to come.Job Description

The

Ad Sales and Brand Partnerships Director/Senior Director

will be responsible for identifying a target list of relevant brands, secure new business, retain key spenders and ultimately increase brand count and video revenue across Animaj’s YouTube and AVOD/FAST channels. You will build

awareness

with relevant brands and clients while hitting your revenue targets.This isn’t just a job. It’s a chance to build inside one of the fastest-growing IP companies shaping how the next generation watches, plays, and buys.ResponsibilitiesForecasting ,

reporting

and

delivery

of Animaj’s YT/AVOD revenue.Build

client relationships

to ensure ongoing business running in the

UK.Leverage Animaj’s premium catalogue of original content to

create key partnerships

with all the clients/agencies within your remit.Act as a

trusted advisor

to agency partners and brand direct - educating them on

co-viewing behaviours,

platforms consumption shift, and why Animaj leads this space.Identify

revenue growth opportunities , and work with cross-functional teams at Animaj to achieve goals.Work towards (and push to exceed)

significant targets

in reservation ad spend.Pitch effectively

and in an accessible way to all levels at agencies and clients who may be unfamiliar or uncomfortable with the new dynamics of the digital kids and family space.Translate client challenges into Animaj opportunity – leveraging our scale, original content and data engine.Work closely with the AdOps team

to ensure smooth delivery of all campaigns once booked with a view to delivering incremental revenue.Lead by example

to give

motivation

to the more junior team members (e.g. Account/Client Success Managers), with a focus on the achievement of their respective KPIs.Bring an

entrepreneurial

mindset – this is not plug-and-play. We will be building the playbook together.Preferred Experience

8-10 years

digital media sales experience handling large revenue portfolios.Extensive knowledge of the

digital video ecosystem

— platforms, metrics, and revenue.Track record in

digital ad sales

and a strong established network in

London media agencies .Hunter-first

mindset: lead generation skills, account growth, and relentless pursuit of revenue.Demonstrated experience in advertiser direct relationships and knowledge on how to navigate complex marketing teams and brand managers.Thinks like a founder.

We’re building from almost scratch without any playbook. You’ll help shape the strategy, not just execute it.Ability to operate and lead in a

fast-paced environment , managing priorities to meet deadlines.Leads

collaboratively , building a strong network of internal stakeholder relationships,

breaking silos , and driving

alignment

across team/specialists.Excellent presentation

skills, comfortable with interaction with senior Trading Directors and Heads of Digital.Familiarity with the digital kids/family space is a big plus.Recruitment Process

First interview with our

co-Founder and Chief Business Officer

(60’)Case Study – Build a mini GTM planCase Study Presentation (45’) to our Chief Business OfficerFinal interview with our with our

co-founder and CEO

(60’)

#J-18808-Ljbffr

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