This role plays a key part in driving growth across aftermarket products and services by building strong, long-term partnerships with dealers and customers. As an Area Sales Manager, you will take full ownership of your area, combining commercial insight, relationship management, and hands-on sales activity to increase market penetration and deliver sustainable results.
 
The Area Sales Manager will:

• Deliver monthly, quarterly, and annual sales targets for turnover and margin within the assigned area.
• Expand market penetration within the Independent Aftermarket (IAM) by identifying new customers and developing new sales channels.
• Analyse sales performance and share KPIs with dealers and customers, including sell-in, sell-out, stock management, and competitor benchmarks.
• Coach and support dealer aftermarket sales teams through structured visit plans, regular calls, and monthly performance meetings.
• Provide accurate sales forecasts to management, identifying risks and opportunities, and proposing corrective actions.

 
The Area Sales Manager will have:

• A degree in Engineering, Economics, or an equivalent commercial or technical discipline.
• Solid knowledge of powertrain products and their application within aftermarket environments.
• Proven experience in an area sales or key account role, ideally within aftermarket, automotive, or industrial sectors.
• Strong sales, negotiation, and contract-management skills, with a results-driven mindset.
• Experience working with financial topics such as forecasting, margin management, and credit risk awareness.
• Strong coaching and relationship-building skills, with the ability to influence dealers and internal stakeholders.

 
This is an excellent opportunity for a commercially driven sales professional to take ownership of an established area, grow aftermarket performance, and play a visible role in shaping long-term customer partnerships within a dynamic international environment.
To apply or find out more, please submit your CV online and we will be in touch!