Business Development Manager 

North West (Liverpool/Manchester)

Competitive Salary + Car Allowance/Company Car + Bonus 

We are working with a drinks wholesaler who are looking for a passionate and driven Business Development Manager with a love for the On Trade and strong relationship-building skills to join their continued growth.

This is an ideal opportunity for someone with a background in hospitality or the drinks industry looking to move into a field-based sales role within the On Trade sector.

The Role:

• Managing customer and partner relationships in line with the wider business strategy.
• Building and maintaining a strong sales pipeline to achieve and exceed annual targets.
• Working alongside valued supply partners, including leading drinks brands.
• Developing long-term customer relationships and understanding their business needs.
• Identifying new opportunities across the territory and supporting business growth.
• Delivering against agreed sales, distribution and profitability targets.
• Coordinating activity with internal teams to ensure excellent customer service.
• Monitoring territory performance and maintaining accurate reporting.
• Negotiating pricing, promotions and commercial agreements in line with company policy.
• Acting as a trusted partner to customers, supporting them to grow their business.

About You:

• Experience within the drinks industry or hospitality sector.
• A genuine passion for the drinks industry and strong knowledge of the UK On Trade.
• Strong relationship-building and customer management skills.
• Excellent communication and interpersonal abilities.
• A proven ability to deliver against targets and drive sales performance.
• Commercially aware with a proactive and organised approach.
• Comfortable working independently and managing a territory.
• Strong time management and attention to detail.
• Full UK driving licence and willingness to travel across the region.

Benefits:

• Competitive salary and bonus scheme
• Car allowance or company car
• Opportunity to work with leading drinks brands and valued industry partners.
• Career development opportunities within a growing business.
• A supportive, collaborative and people-focused culture.

Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.

Call: (phone number removed)

Email: (url removed)

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.