Shopper Marketing Executive - FMCG and CPG
Job Opportunity: Shopper Marketing ExecutivePay Rate: 26.46 per hour Location: Bracknell (Hybrid - 4 days per week onsite) Travel: Up to 20% domestic Industry: FMCG / CPG (UK Retail Accounts)About the RoleWe are seeking a proactive and highly organised Shopper Marketing Executive to join our team. In this role, you will manage multiple customer seasons, promotions, and shopper communication activities within the UK retail environment. You will lead the development and execution of a comprehensive Shopper Marketing Execution Plan for the Retail and Office District, ensuring brand visibility, strong customer engagement, and commercial success.This is an exciting opportunity for someone with strong FMCG/CPG experience who thrives in a fast-paced environment, enjoys cross-functional collaboration, and is passionate about driving consumer impact at point of purchase.Key ResponsibilitiesManage seasonal plans, promotions, and consumer communications across key UK retail accounts.Lead the creation, activation, and performance measurement of Shopper Marketing strategies.Support core marketing operations including POs, budget tracking, and SKU creation.Build a deep understanding of shopper behaviour-needs, preferences, and buying habits.Collaborate closely with Category Development Managers, Key Account Managers, and Area Portfolio/Trade Marketing Managers to identify and maximise growth opportunities.Develop strong knowledge of business brands, product portfolios, and ongoing ..... full job details .....
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