Marketing Manager
Salary -45,000 + Benefits
Hybrid with 1 day wfh and 4 days office based
Early start and finish daily

We have a fantastic opportunity with one of our leading clients based in Leeds, who are recruiting for a Marketing
Manager.

This is a key recruit for the business, in which you will have responsibility for the reviewing and effective
implementation of the 3 year Marketing strategy. Working within a generalist role, you will focus on branding and
strategy for their full product portfolio with involvement in product development, roadmaps, conversion and retention.
You will focus on branding, attend and report at monthly board meetings and control marketing budgets. You will
work directly with the the MD and Sales Director to align the Marketing plan with a focus on driving engagement and new business opportunities. Our client offers superb working conditions, ongoing support and development
opportunities, hybrid with 1 day wfh and 4 days office based and an early start and finish each day.

What we are looking for in the right candidate:

Our client is looking for a strategic and highly skilled Marketing Manager with a generalist background and strong
knowledge of email marketing and wider sales objectives. A Manager who can effectively lead on the Marketing strategyfor the business, implementing training where needed and you will be focused on the Return on Investment that your
role will naturally bring to the business, with the ability to deliver on the vision for growth within this organisation. You will have evidence of continuous professional development within Marketing, you will be looking for a progressive
business where your role can make a real difference.

Key Areas of Responsibility:

• Evaluate all marketing activity for the business, assessing and creating an effective 3 year marketing plan.
• Developing and managing the customer journey, looking at ''roadmaps'' and retention strategies.
• Work with and support the sales team with a plan focusing on lead generation and wider BD to be implemented within the business.
• Managing all internal and external communications including external media communications campaigns,
  managing crisis communication.
• Responsible for creating content, scheduling email campaigns and managing results.
• Collaborate with the Sales Director to deliver measurable increases in lead generation and sales conversion and work on joint marketing plans.
• Manage brand identity and ensure all materials are within guidelines.
• Attend monthly board meetings and report on overall Marketing activity, challenges, figures inline with budgets.
• Analyse marketing data and produce reports that drive decision-making.
• Conduct ongoing research with stakeholder groups to continually assess brand performance and work on
  strategic planning.
• Develop the CRM to manage effective and relevant market and industry data.

Skills & Knowledge required:

• Experience within a generalist Marketing Management role covering strategy, branding, marketing communications including PR, events, sales alignment, and copywriting
• Evidence of continuous professional development in marketing
• Strong strategic planning and analytical abilities
• Excellent interpersonal and communication skills
• Highly organised, creative and results-driven
• Experience with HubSpot is desirable
• Knowledge and experience using AI tools

If you have the skills and level of experience that we outline above, we are keen to hear from you immediately to
discuss this role in more detail. Please either phone our office or send your CV for immediate consideration. We are
unable to respond to all applications; if you have not heard from us within 7 days, unfortunately you have not been
successful on this occasion.