Get AI-powered advice on this job and more exclusive features.This range is provided by Walsh Employment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range

£80-90K, plus bonus and excellent benefits package.Head of Growth Marketing

Maidenhead, Newcastle or Edinburgh - hybrid role with 2 days per week working from home (neg)To be successful in this role:As the Head of Growth Marketing, you will have substantial experience in the marketing profession and within the technology sector, along with proven experience leading successful, demanding, and impactful campaigns. You will bring strong industry knowledge and creative flare to shape and influence impactful solutions and strategy for the organisation.Other requirements for this role include:Bachelor’s degree in marketing, or qualified by substantial experience within the fieldExperience within Data Centres or Digital ArchitectureExpertise building positive and productive relationships with sales teamsExpertise in lead generationDemonstrable Marketing Leadership and people management experienceProven track record in developing and implementing successful marketing strategiesProficiency in marketing analytics tools (e.g., Google Analytics, HubSpot)Strong influencing and relationship building skillsJob role and responsibilities:Your primary purpose will be to develop and execute comprehensive growth marketing strategies focused on increasing client acquisition, client expansion, EBITDA and market share performance. You will lead a dynamic marketing team, collaborating cross-functionally and utilising external networks to gather insight and drive data-driven campaigns across various channels, increasing demand and demonstrating the ROI.Other key responsibilities for this role include:Lead the development and implementation of cross functional growth marketing strategies, driving business growth and revenue.Oversee the creation of performance marketing campaigns driving net new client acquisition and client expansion.Lead the development of a Brand strategy for the business.Oversee the creation of a core creative strategy that supports the brand.Deliver incremental improvements in brand preference and salience.Oversee increased collaboration between marketing and business groups.Analyse market research and your external network to identify emerging trends.Collaborate with product and sales teams to ensure market fit and client-centric products.Lead the creation of our GTM strategy in conjunction with Sales, Product, Operations and Finance team members.Lead product positioning, launch strategies, and market entry planning.Define and manage the product lifecycle marketing roadmap.Marketing Performance Impact Lead:Oversee the creation of performance metrics based on marketing data analytics.Establish A/B and incremental testing to optimise new channels.Lead the communication of marketing activity, insights and success across the business.Oversee the management, planning and reporting of resources.Lead a small team, fostering a culture of creativity, innovation, driving high performance and continuous improvement.Advocate for client-centric thinking within marketing and across wider business stakeholders.Coach and support your team through regular 1:1s, reviews and development initiatives.Seniority level

Not ApplicableEmployment type

Full-timeJob function

Marketing and SalesIndustries

Data Infrastructure and Analytics, IT System Data Services, and IT Services and IT Consulting

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