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Data and Lead Generation Executive

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The DrumJoin to apply for the

Data and Lead Generation Executive

role at

The DrumTHE DRUM: We believe that marketing can change the world for the better!OUR MISSION is to help marketing professionals around the world to learn, make better decisions, produce better marketing, and be more successful. OUR VISION is to be the world\''s leading destination for marketing knowledge, by focusing on our audience, providing data and insights, and creating a platform for recognising success. Our global awards programme, TV channel and innovative product range will support the foundation of our industry - creativity.

Data TeamThe Data and Lead Generation team is critical to The Drum, combining strategy and execution. It ensures we are reaching and engaging the correct audience, and provides data-driven insights for our customers and clients. Data supports all areas of the business, helping sales reach and respond to prospects and customers. The role has responsibility for lead generation activities within the business; this requires an analytical, commercially minded, action-oriented approach and the ability to work in a matrix environment.

Role12 month Fixed-Term Contract - Maternity Cover

The Data and Lead Generation Executive is responsible for sourcing and providing leads for The Drum and our clients. This involves working closely with the Client Services and Sales teams, translating briefs into Ideal Customer Profiles (ICPs) and Target Account Lists (TALs) using either 1st party or 3rd party data. The role also involves negotiating with 3rd party data providers to secure the best rates for external data, where required. You will review and check data reports to ensure ICP/TAL requirements are met in terms of lead profile and volume, and provide clear and timely communication with Client Services and Sales teams on progress. Once leads are generated, you will ensure they meet ICP/TAL criteria before delivery to clients.

Requirements

Source and provide leads for The Drum and its clients.

Work closely with Client Services and Sales teams to translate briefs into ICPs and TALs.

Utilise both 1st party and 3rd party data to build ICPs and TALs.

Negotiate with 3rd party data providers to secure the best rates for external data when required.

Review and validate data reports to ensure they meet ICP/TAL criteria in terms of lead profile and volume.

Maintain clear and timely communication with Client Services and Sales teams regarding project status and lead delivery timelines.

Conduct quality checks on generated leads to confirm they meet ICP/TAL criteria before delivery to clients.

Accurately record details of projects for other stakeholders to access.

Demonstrate initiative and project management skills, taking ownership of the lead gen process and identifying improvements and efficiencies.

Skills and Competencies

Ability to deliver projects to internal clients on time and to specification.

Experience in managing partnerships with 3rd party providers.

Experience in data management.

Knowledge of digital marketing, lead generation, website reporting and campaign tracking.

Experience with database systems and processes.

Great interpersonal skills

Good verbal and written communication

Analytical and numerate

Self-disciplined and self-motivated

Organised and calm

Self-confident

Commercially astute

Benefits

28 days holiday

Pension

Company-wide discretionary bonus scheme based on business performance

Enhanced above industry standard family leave package

x2 paid volunteering days a year

Company-wide mentoring programme

Employee referral bonus

Company social events

Hybrid working

Early finish on Fridays

Dog friendly offices

Eye care vouchers and contribution towards glasses

Learning and Development fund/opportunities

EAP support

Seniority level

Entry level

Employment type

Contract

Job function

Analyst

Industries

IT Services and IT Consulting

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