Job Title: Marketing Mix Modelling (MMM) Subject Matter ExpertYour New Daily rate: £469 p/day PAYE or £636 p/day umbrellaDuration: Until 31/12/2026 initiallyLocation: Central London - Can be fully remote Start date: ASAPWorking hours: 37.5 hours per weekWho you''ll be working for:Our client, a major FTSE100 business, who have fantastic offices in London are looking for a Marketing Mix Modelling (MMM) Subject Matter Expert.What You''ll be Doing:The project/initiative name "MMM" includes all work pertaining to improving media spend coverage of Marketing Mix Modelling from 65% to 80% at the company through availability of Marketing Mix Models (in-house and outsourced to a modelling partner).Multiple squads are part of the MMM initiative and loosely ladder up into the follow different areas:- Modelling.- Data Ingestion and automation.- Internalisation of external developed architecture.- Visualisation.Background- As the business looks to increase the coverage of MMM via their internally built capability, they require a MMM SME to aid the Business Units (BUs) translate modelling results into actionable insights to realise value.- They require a seasoned MMM professional with extensive CPG/ Consumer health experience to scope MMM deliveries, deliver model results and work with local stakeholders to provide actionable insights with immediate impact.Scope- Work with local stakeholders to scope MMM deliveries (including what data to include and aligning on the scope of the models).- ..... full job details .....