Overview

Head of Sales – Technical B2B | North West London / Herts Border | £100K Base + £20K Guaranteed Year 1 + Company Car | Office-Based | Global Product Business | Sales-Focused Leadership.

We’re partnering with a well-established UK-based division of a global group that designs, manufactures, and distributes

technical communication equipment

used in critical industries including defence, emergency services, energy, logistics, and marine.With a reputation for durability, innovation, and global reach, they’re now seeking a commercially driven

General Manager

to take ownership of the UK business unit, combining hands-on sales leadership with strategic operational oversight.This is a rare opportunity to join a high-performing business with ambitious growth targets, a strong team, and the backing of a global brand, while retaining the

agility and autonomy of a small UK operation.The Role:This isn’t a figurehead role. You’ll be

leading from the front , developing key relationships with international distributors and partners, driving new business, and ensuring operational excellence across sales, supply chain and operations.You’ll bring the commercial expertise and sales energy needed to move the business forward, backed by a capable team and you’ll be expected to influence, improve, and deliver across all functions, while shaping growth for the next chapter.Responsibilities

Lead day-to-day operations of the UK office including sales, forecasting, reporting, and people managementTake ownership of commercial growth through B2B product sales to a global dealer and distributor networkGuide and support the internal sales team, while developing high-level client relationshipsCollaborate with international HQ and wider group to ensure alignment on targets, compliance, and group directionMonitor performance across departments including admin, logistics, and product supportEnsure the UK business runs efficiently, hits its commercial goals, and maintains its reputation for service and professionalismStrong

B2B product sales experience , ideally with technical or engineered equipmentExperience working with

distributors/dealers on a global scaleA commercially sharp mindset - comfortable with margin control, pricing, forecasting, and negotiationDemonstrable experience

leading teams

and overseeing cross-functional operationsNatural leadership style: supportive, hands-on, and confident without egoAbility to operate in a medium-sized, agile UK business within a larger global groupFull-time,

office-based availability near the Herts / North West London border£100,000 base salary

+

£20,000 guaranteed year-one bonusCompany car

+ private mileage + full expensesOpportunity to step into a senior leadership role with real influenceLong-term potential to shape the future of the UK divisionSupportive global HQ and UK team with deep product expertise31 days holiday (incl. bank hols), pension, social events, on-site parking, relaxed dress codeIf you’re a commercially minded senior leader with strong sales instincts and the capability to run a lean, high-impact UK operation this could be your next step.Role details

Seniority level: DirectorEmployment type: Full-timeJob function: Sales and Business DevelopmentIndustries: Communications Equipment Manufacturing and TelecommunicationsLocation: Office-based near the Herts / North West London borderSalary: £100,000 base + £20,000 guaranteed year-one bonusBenefits: Company car, private mileage, full expenses

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