Head of Sales, UK and Ireland In-store bakery goods Career-defining opportunity Flexible UK location c£75,000 plus great bonus potential plus car allowance (6-figure package) Do you have the experience and ambition to lead the UK and Ireland expansion for one of Europe s top suppliers of premium bakery and pastry products? bfpeople is retained by a €500m European food group to appoint a commercially minded sales manager who will launch and grow the business in the UKandI in-store bakery market. This is a rare opportunity to build a business from the ground up, backed by a group with a strong track record of quality, innovation, and success across Europe. About the Company The company supplies a wide range of breads, viennoiserie, and pastries to major retailers and foodservice operators across Europe. Known for its quality, flexibility, and product innovation, it is now looking to establish a serious UK and Ireland presence, initially through supplying supermarket in-store bakeries and own-label frozen products. It already has a small UK footprint, with positive early feedback on locally tested products. Now it''s time to scale. The Role As the first UK-based Salesperson you will: Lead market entry and business development in the UK and Ireland Secure orders with major grocery retailers Develop and execute a go-to-market strategy with clear growth goals Collaborate with NPD and production teams to tailor offerings for local consumers Build strategic relationships with key ..... full job details .....