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Head of Fan Strategy

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Smiley and Co, Ltd. Join to apply for the

Head of Fan Strategy

role at

Smiley and Co, Ltd.Location:

Hybrid (London based with flexibility for remote work)Salary: £160 - £200 per day (Depending on experience)Job Type:

Freelance Contract, Part Time, 3 days per weekOur client is a small, recently founded independent record label based in London, dedicated to helping emerging artists build loyal fanbases and sustainable careers in the music industry. They provide a unique combination of studio, label, and management services, working closely with their artists to develop their creative vision and connect with audiences.Their team includes music professionals with backgrounds in production, branding, touring, and digital marketing. They''re passionate about building meaningful careers for artists through genuine artist-fan relationships and strategic development across both digital and real-world spaces.They are looking for a Head of Fan Strategy to take the lead in growing and nurturing the fanbases of their artists—both online and in person. This role is at the heart of their artist development strategy, ensuring that artists don''t just reach new audiences, but also convert casual listeners into dedicated, long-term fans.Expand audiences via creative marketing, live events, and online discovery.Engage and retain fans using community-building strategies, direct-to-fan initiatives, and meaningful two-way communication.Build and manage fan data systems (CRM, mailing lists, fan clubs, etc.) Develop fan monetization opportunities such as exclusive content, merch, live events, and digital offerings.Create repeatable systems that improve how the company engages with fanbases, helping to make operations more scalable and effective.Helping design and execute bespoke campaigns such as competitions and exclusive drops.Collaborating with a digital ads specialist to deliver effective, informed campaigns.Creating artist-facing reports after each release and helping systematise their delivery.Testing and iterating real-world fan capture methods (e.g. at gigs, live activations, busking).

This is a role for someone who is entrepreneurial, creative, and strategic—ready to help shape the direction of fan engagement at a growing label, and excited to shape and grow their own role through their activities.Experience in developing and executing fan engagement campaigns across digital and real-world contextsExcellent time and project management skills, with demonstrable experience taking projects from ideation to execution to impact evaluationFamiliarity with digital marketing platforms and social media strategyAbility to interpret campaign data and engagement metricsHands-on experience with CRM systems, direct-to-fan tools and music monetisation tools (e.g. A working knowledge of DSPs (Spotify for Artists, YouTube Studio, etc.) Experience creating or coordinating online content strategiesAn understanding of the current digital music landscape and how core fans are cultivatedExperience helping artists translate real-world activities (gigs, busking, in-person events) into online fan engagementSome understanding of how artist brands and fan strategies connectFlexible working hoursCoaching opportunities for professional developmentEmployment type

Full-time

Job function

ManagementIndustries

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