Demand Generation and Growth Marketing Manager Location: London (Hybrid 3 days in office, 2 from home) Type: Permanent, Full-Time Salary: £55,000 £65,000About the Role We re looking for a commercially-minded Demand Generation and Growth Marketing Manager to drive audience growth, engagement and revenue across our events portfolio. This role sits at the centre of the business, owning how we attract, convert and retain customers across both event attendance and our B2B subscription offering.You ll lead the development of multi-channel campaigns that generate high-quality leads, support longer sales cycles, and build a sustainable pipeline of engaged subscribers. This role will suit someone who is as comfortable driving acquisition as they are thinking about lifecycle, retention and long-term customer value.What You ll Be Doing Own and deliver demand generation strategies that drive audience growth, ticket sales and B2B subscription revenuePlan and execute integrated, multi-channel campaigns (email, paid media, social, search, content) with a clear focus on pipeline growth and ROIBuild and optimise lead generation and nurturing programmes, supporting prospects through a considered buying journey and converting them into attendees and subscribersPlay a key role in growing and retaining our B2B subscription audience, with a strong focus on lifecycle marketing, engagement and churn reductionWork closely with sales teams to ensure strong alignment between marketing activity and ..... full job details .....