OverviewWe’re looking for an English and German-speaking SEO Manager with a strong agency background, solid technical and content SEO knowledge, and the ability to manage client relationships across multiple accounts. You’ll play a key role in delivering results-focused strategies that align with business goals and elevate organic performance.

In this role, you’ll work with clients in the luxury fashion and travel sectors to lead organic search strategy and execution. We’re an SEO team that specialises in international SEO (100% of our clients are multi-market). You must be comfortable and have experience with international optimisation tactics. Working with an Account Director and directly managing an Account Executive, you’ll collaborate closely with the wider SEO, Paid Search, PR, and Social teams, ensuring campaigns are aligned, executed flawlessly, and always pushing boundaries in the luxury ecommerce space.

Even if you don’t tick every box on the requirements list, if you’re confident you’re the right person for the role and you speak both German and English, please still apply!

Responsibilities

Develop and deliver end-to-end SEO strategies tailored to ecommerce and luxury brands

Work closely with our Technical SEO Lead to conduct technical audits and support the implementation of fixes

Conduct comprehensive keyword research, competitor benchmarking, and opportunity analysis across markets, and use this to develop content strategies that align with SEO goals, brand tone and luxury positioning

Drive international SEO across complex, multi-market sites - from localisation signals and multilingual optimisation to refining on-page content and metadata in both English and German

Plan and implement on-site optimisations, including internal linking, schema markup, and site structure improvements

Collaborate with PR and outreach teams to support link-building campaigns

Produce SEO performance reports and insights using tools such as Adobe Analytics, GA4, GSC, SEMrush, Accuranker, etc.

Confidently present strategy and performance updates in client meetings and quarterly business reviews

Stay up-to-date with algorithm changes, AI and SEO innovations, and ecommerce trends and proactively share these with the wider team and clients

Required Skills

3-5 years'' experience in SEO, with minimum 2 years within an agency environment

Natural curiosity and someone who loves solving an SEO puzzle

Experience with complex, large-scale international sites

Experience managing and supporting a direct report

Proven experience developing high performing content strategies for ecommerce brands

Solid understanding of SEO tools (e.g. Google Search Console, SEMrush, Ahrefs, Buzzstream, Sitebulb, Screaming Frog etc) and experience with uncovering insights and creating a helpful strategy for clients

Experience in accurately reporting and measuring

SEO in a way that clients can understand and report back to their senior leadership

Comfortable managing multiple projects and deadlines across different clients

A keen interest in fashion, travel, and the luxury lifestyle space

Excellent communication and presenting skills, including written and spoken English

Nice to have

Further languages in addition to English and German would be a nice bonus

Experience working with Shopify, Salesforce, and other ecommerce CMS’s

Someone who writes freelance or builds their own websites/blog for enjoyment on the side

Experience in the luxury ecommerce space

Equal OpportunitiesAssembly is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

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