Customer Insight Analyst

Customer Insight Analyst Rochdale £42,668 + Benefits Permanent - Full Time (36.25 hours per week) Our client is seeking a Customer Insight Analyst to join them and take the lead on the design, implementation and analysis of customer feedback mechanisms to improve customer satisfaction and service delivery. Managing transactional and perception surveys, analysing sentiment and trends in customer feedback and providing actionable insights to senior management, you will undertake customer profiling, segmentation and propensity modelling to enhance service improvements and inform strategic decision-making. Key Areas of Work: Design, manage and implement customer insight surveys, ensuring they are robust and aligned with regulatory and business objectives. Monitor response rates and data quality, implementing improvements where necessary. Analyse customer feedback using qualitative and quantitative methods to identify sentiment, key themes, and emerging issues. Use statistical tools and data analytics software to identify patterns and trends in customer experience Develop customer persona models based on demographics, needs and preferences. Who are they looking for? Hold GCSEs in Maths and English. Hold a Market Research, Statistics, Social Research, or similar field qualification Experience of running customer satisfaction programmes and using online research platforms (CX Feedback, Survey Monkey). Experience of conducting text and sentiment ..... full job details .....
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