About

WPP MediaWPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. A Leading

WPP Media

BrandAs “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.We are recruiting for a Business Director

for a 6 month Fixed Term Contract,

who is an exceptional and driven media planner, to join our Connections Planning team.You will be working on the Ford account in the UK – the biggest auto advertiser and one of the biggest accounts at Mindshare.

We work in a unique ‘full service’ model meaning that the media teams collaborate closely with creative and account management teams within the Ford agency structure (primarily working with VMLYR).Therefore

we foster a fully integrated team approach across media, creative and client, working together across the 3 team locations - 2 days (Mon-Tue) at Ford’s Dunton office (a short taxi from Shenfield on the Elizabeth Line- Travel costs are covered), 1 day (Wed) at VML Sea Containers House and 1 day (Thu) at Mindshare Rose Court.In this senior Planning role, your primary responsibilities include directing and overseeing the creation and execution of integrated media strategies that deliver outstanding business results for Ford UK. You will lead strategic planning, annual budgeting, and work with the ‘Live Planner’ to maintain ongoing campaign performance, with a particular focus on channel choice and consumer/category insight.Lead the development of strategic planning and annual media strategy – developing strong audience insights and using category understanding to inform campaign approaches and execution.Act as primary strategic liaison with VML teams for responsive inputs, creative assets, and delivery management.Direct and mentor the Connections Planning team, managing workloads, fostering professional growth, and ensuring the timely delivery of quality outputs.Identify potential campaign risks and proactively manage mitigation strategies to safeguard performance.Collaborate closely with central strategy teams to integrate local initiatives with broader strategies.Champion digital innovation and emerging media platforms to maintain Ford UK''s competitive advantage.Proven senior level experience in strategic media planning, ideally within automotive or comparable industries.Extensive experience managing complex budgets, strategic planning, and team leadership.Expert-level knowledge of audience research, insights, and planning tools (e.g., TGI, Touchpoints), with awareness of supplementary media owner tools and data sources.Highly organized, with strong foresight and forward planning abilities, managing priorities proactively, anticipating client and team needs, and consistently delivering against deadlines.Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment.

WPP Media

employees can tap into the global

WPP Media

and WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.That''s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.